While wandering the Minnehaha Falls area with my son last week, we heard people singing. I’m not just talking about three or four people, either. I’m talking about 50-60 voices filling the air with every kind of singing– soprano to double bass melodies, harmonies, and i-can’t-sing-odies. It was awesome. How many of you have already … Continue reading
Post #7: Interact with Me!
What I Love: There is so much to love about modern interactive media from company websites to blogs, Facebook pages, online classes, and Twitter feeds. These days most of what we are exposed to on our phones, computers, laptops, tablets, and other mobile devices is interactive media. Customers that purchased this also looked at: … Continue reading
Post #6: Print Papers Prevent Profit Percolation
Newspaper advertising, to me, is a thing of the past. It’s a way to reach the elderly and those who don’t care to be advertised to. The black and white, the bible-paper thinness, the lack of concision or expediency of reading are all technologies that have dated the paper out of popularity. So far in … Continue reading
Post #5: Mike. Or is it Ike?
I’m going to do what Just Born wants me to do and write something about their latest advertising antics. That’s right, in case you haven’t heard, Mike and Ike, the “original fruits” candy, have split up. They are currently citing irreconcilable differences about which you must read about on their Facebook page if you would like … Continue reading
Post #4: Best Buy– Where You Can Exchange Stuff or Change the World
I recently saw a Best Buy commercial with a major “Boom” factor. Soccer balls turned into lamps, touchless technology, boots that allow you to walk up walls– crazy stuff! What excited me was the ingenious innovations that are being created with the technology available to brilliant engineers these days. What didn’t excite me was the … Continue reading
Post #3: Why Did the Chicken Cross the Road?
Gold’n Plump is a local poultry company. Although they have many large competitors (Tyson, Perdue Farms, etc.), they strongly target their local audience and encourage them to support their local businesses as well as highlight the freshness of local poultry. Gold’n Plump frequently runs television and radio ads that speak to their chickens’ elite quality … Continue reading
Post #2: The Ad Agency Paradox — We Sell Us to Sell You
One of the most valuable parts of researching ad agencies is taking note of how well the agency advertises itself. These agencies are undoubtedly full of creative, innovative, and visionary people, but those are not necessarily traits that are unique to just an advertising agency. Like any consultant-like firm, ad agencies provide expertise and specialized … Continue reading
Post #1: The Day the Jingle Died
From what I understand, this class is largely about modern day advertising in social media and unique and emerging technologies rather than the big-dollar, flashy television ads. HOWEVER… I want to know when the jingle died. Every great hook, catchy tune, and earworm seems to have died with the decades they came from. I realize … Continue reading
Welcome!
I’ve always wanted to start a blog, but was never sure that I had anything significant enough to write about. I guess I finally have a good excuse to get started!
Summer School... 